* JOB DESCRIPTION
- Business Performance: plan, manage, track and drive for business performance to meet KPIs.
- Branding: responsible for the whole marketing communication from ATL & BTL with Digital led across brand touch points.
- Devise, develop with Head of Marketing and implement an appropriate brand communication strategy to execution to deliver a customer-oriented and cost-effective route to acquire and expand customers base while keeping driving them deeper to loyalty stage.
- R&D: join with R&D team to for Product Develop from concept to physical products satisfy brand identity as well as customers‘ need.
- Identify and bring forward new innovative creative ideas to test in market; embrace marketing technology to better deliver content across marketing channels.
- Perfromace management: to understand the paid media strategy for marketing segmentation to develop digital content for paid channels; optimize and amplify across other channels.
- Works to understand consumer behavior and insights via market research (primary & secondary).
- People development: Take responsibility for the management and ongoing coaching of brand communication team.
- Bachelor‘s Degree in Marketing, Communication Arts, Business Administration...or related fields
- Experience of managing 360 communication platforms with technical skills in communication strategic.
- Min 3 years of experience in developing and implementing integrated marketing campaigns for a product, service or experience.
- Knowledge & experience about Retail (Fashion) and Ecommerce is strong plus.
- Data-driven management skills.
- Strong organization, communications and people management skills.
- Confident, self-motivated, drive for result and passion to win.