Direct report: Marketing Manager
Office: 313 Nguyen Thi Thap St., Tan Phu ward., Dist. 7, HCMC
Working time: Mon – Fri, official time

MAIN ROLES & RESPONSIBILITIES:

• Business Performance: plan, manage, track and drive for business 
  performance to meet KPIs.
• Branding: responsible for the whole marketing communication from ATL & 
  BTL with Digital lead across brand touchpoints.
• Devise, develop with Marketing Manager and implement an appropriate
  brand communication strategy to execution to deliver a customer oriented and cost-effective route to acquire and expand customers base 
  while keeping driving them deeper to loyalty stage.
• R&D: join with R&D team for Product Develop from concept to physical 
  products to satisfy brand identity as well as customers‘ needs.
  Identify and bring forward new innovative creative ideas to test in the 
  market; embrace marketing technology to better deliver content across 
  marketing channels.
• Performance management: to understand the paid media strategy for 
  marketing segmentation to develop digital content for paid channels; 
  optimize and amplify across other channels.
• Works to understand consumer behavior and insights via market 
  research (primary & secondary).
• People development: Take responsibility for the management and 
  ongoing coaching of the brand communication team.

REQUIREMENTS:

• Degree: university or above in Marketing/ Economics.
  Experience in managing 360 communication platforms with technical 
  skills in communication strategic.
• +3 years of experience in developing and implementing integrated 
  marketing campaigns for a product, service, or experience.
• Experience in Retail (Fashion) or E-commerce is a plus.
• Data-driven management skills.
• Strong organization, communications, and people management skills.